About NYA

NYA Experience & Tourism is more than a hospitality marketing company. Behind our name is a story shaped by exploration, a passion that inspires us, and a mission to elevate luxury and family-friendly hotels through meaningful connections

Our story

NYA Experience & Tourism was founded by Shir Shoshana to help luxury, family-friendly, and unique hotels stand out in the global market. While many companies focus on volume, NYA emphasizes quality, catering to travelers who seek authenticity, connection, and a compelling story behind each stay.
With years of tourism expertise, Shir recognized the need for a refined approach. Today’s travelers and families want more than just a booking — they want meaningful experiences that reflect each hotel’s character.

NYA fosters these connections by driving direct bookings and lasting guest loyalty through influencer partnerships, strategic PR, and data – driven insights.
Hotels value our professional, results-focused strategies that are tailored to properties with unique stories. Our transparent campaigns go beyond mere engagement; they convert interest into direct bookings, building loyalty and establishing each hotel as a standout destination in the luxury and family-friendly market. By focusing on key actions like website traffic and sales, NYA’s approach transforms social media, influencer marketing, and digital PR into measurable success stories.

Ready to Redefine Luxury?

Elevate your hotel to global luxury standards Contact NYA Experience & Tourism and let your story inspire the world.

Our mission

At NYA Experience & Tourism, our mission is to empower luxury, boutique, and family-friendly hotels—including kids-friendly destinations—to stand out and thrive in a competitive market.
We focus on maximizing direct bookings and enhancing guest engagement through tailored social media strategies, digital marketing, and influencer collaborations.

We connect hotels with their ideal guests at the right moments, fostering loyalty, driving return visits, and elevating the overall guest experience. Acting as an extension of each hotel’s team, we introduce innovative techniques and leverage our extensive local connections with media, celebrities, and influencers to ensure impactful results.

We’ve achieved this for over 30 luxury and family-focused hotels.

The result? A proven track record of increased direct revenue and a distinctive brand identity that resonates with discerning travelers and sets each property apart.

What Our
Partners Are Saying

Discover how NYA has transformed hotels worldwide.
Here’s what our clients have to say about the results, the experiences, and the partnerships that set us apart.

"NYA Experience has highlighted the unique qualities of our property in a way that truly resonates with our audience. The content they created for us has beautifully showcased our distinct advantages, helping to "NYA Experience has transformed the way we connect with discerning guests. Their expertise in market-specific strategies has increased our presence and elevated our brand among luxury family-friendly properties. With NYA, we’re seeing real results in both visibility and direct reservations."
Karin Hettegger
Junior Boss, DAS EDELWEISS - Salzburg Mountain Resort
"NYA Experience has been a game-changer for Mövenpick BalaLand Resort, especially as a new property aiming to attract luxury family travelers. From day one, they crafted an impressive blend of compelling content, press engagement, and collaborations with family-centered celebrities. This approach truly resonates with our target audience, showcasing our resort’s unique family-friendly appeal. Their work has gone beyond mere visibility—NYA's precise, strategic efforts have created real buzz, resulting in direct bookings and setting us apart in a competitive market. Their expertise has quickly positioned us as a leading destination for families seeking a premium travel experience.
Dieter Prachner
General Manager(2023), Mövenpick BalaLand Resort
"NYA Experience has highlighted the unique qualities of our property in a way that truly resonates with our audience. The content they created for us has beautifully showcased our distinct advantages, helping to attract guests who value our one-of-a-kind offerings. Their approach goes beyond standard visibility; they’ve driven direct B2C bookings, aligning perfectly with our goals."
Tomer Mor Yosef
Vp.at Kass Grpup internetional