MÖVENPICK BalaLand

Mövenpick BalaLand Resort is a luxury family-friendly destination located on the picturesque shores of Lake Balaton, offering world- class accommodations, exciting water attractions, and exceptional dining experiences. The resort is a perfect getaway for families seeking adventure and relaxation, with its unique blend of leisure activities and serene lakeside views.

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Mövenpick BalaLand Resort faced the challenge of increasing brand awareness and educating the market about their unique selling points, particularly among affluent families and luxury travelers seeking authentic, high-end experiences. The primary goal was to highlight Mövenpick’s distinctive blend of upscale comfort, personalized service, and family-friendly amenities, while also generating direct B2C revenue to reduce reliance on intermediaries.

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Another challenge was targeting families and high-net-worth individuals, especially travelers who prioritize cultural experiences, relaxation, and luxury. Mövenpick needed to showcase their ability to provide memorable stays in premier destinations, while simultaneously building client loyalty and encouraging repeat bookings through a more personalized guest experience.

Challenge

1 Influencer Strategy

We partnered with key influencers who had a genuine passion for luxury travel and highly engaged audiences that aligned with Mövenpick BalaLand Resort’s target market. Influencers were invited to stay at the resort, showcasing its family-friendly amenities, personalized service, and local cultural connections.

2 Execution

10 influencers participated, creating authentic content shared across social platforms using tracking links. Each influencer reached an average of 1M viewers, with a total reach of over 12M. Amplified the content with targeted social media ads to increase reach and impact. Monitoring and Reporting Tracked reach, engagement, website traffic, and direct bookings using affiliate links. Provided a detailed performance report showing the campaign’s impact.

Solution

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Content Reach: 28M viewers.

Direct Bookings: €2.3M in direct bookings.

Engagement: 13M total engagements.

Influencer management and content monitoring – 10 influencers took part in the campaign and generated a range of pieces of content across their websites and social channels such as blogs, video content and social content.

Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach. Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.

We provided a detailed report, displaying all the content that has been produced over the campaign period.